http://denegro.com/2010/01/ok-go-on-emi-video-embedding/ Just another WordPress site Tue, 27 Sep 2011 07:31:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://denegro.com/2010/01/ok-go-on-emi-video-embedding/#comment-2111 Outsider Sat, 23 Jan 2010 18:16:37 +0000 http://denegro.com/?p=449#comment-2111 It is remarkable that Youtube is not paying the labels for embedded playing. On one hand, Youtube is getting all the bandwidth costs and (almost) none of the ad revenue from these, so there's no pie of which to share a slice (except in-video ads). On the other hand, I regard it as common knowledge that embedding videos is _the_ way Youtube got its immense penetration in the first place, so embedded clickthrough might be more than negligible. But I really wonder how much financial sense do embedded videos make today. I guess the fact that Google's got such inmense economy scale for bandwidth makes them ready and willing to spend bandwith big time, but I still don't get to understand. Sometimes the workings of network economy are just beyond me... It is remarkable that Youtube is not paying the labels for embedded playing. On one hand, Youtube is getting all the bandwidth costs and (almost) none of the ad revenue from these, so there’s no pie of which to share a slice (except in-video ads). On the other hand, I regard it as common knowledge that embedding videos is _the_ way Youtube got its immense penetration in the first place, so embedded clickthrough might be more than negligible. But I really wonder how much financial sense do embedded videos make today. I guess the fact that Google’s got such inmense economy scale for bandwidth makes them ready and willing to spend bandwith big time, but I still don’t get to understand. Sometimes the workings of network economy are just beyond me…

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