January 22nd, 2010, Un comentario
Damian Kulash from Ok Go, the band that became superfamous thanks to their videos with crazy coreographies, posted an open letter on the topic. It’s very interesting and definitely worth reading:
The labels are hurting and they need every penny they can find, so they’ve demanded a piece of the action. They got all huffy a couple years ago and threatened all sorts of legal terror and eventually all four majors struck deals with YouTube which pay them tiny, tiny sums of money every time one of their videos gets played. Seems like a fair enough solution, right? YouTube gets to keep the content, and the labels get some income.
The catch: the software that pays out those tiny sums doesn’t pay if a video is embedded.
So far, I’ve had the assumption that the more a video was embedded around third-party websites and blogs, the more visits it got on Youtube, but these companies seem to think the opposite way. I wonder if they have data to back this choice.